B4 It Was Cool: The History of our Shop

B4 It Was Cool is both a store and a collection of American industrial objects spanning from the beginning to mid 20th century.

While our primary focus is lighting, our goal is to capture the feel and the aesthetic of the age - a time when mankind's faith in Science and Industry was at its peak.

A time when the Engineer, the Machinist and the Stylist were often the same man, and the end product reflected the fact.

Here are photos from our shop:

89 E. Houston St, New York, NY 10012
(212) 219-0139